5 Ways to Earn More as a Vacation Rental Owner

The vacation rental marketplace is booming! Families who missed out on their summer vacations this year due to the COVID-19 pandemic are not wasting any time making preparations for summer 2021. Most are choosing to stay local and explore New Jersey’s finest beaches and seaside attractions. 

Are you ready to capitalize on this amazing opportunity as a New Jersey vacation rental owner? Your friends at Shore Summer Rentals want to help you earn even more! Read the five ways to boost success for your vacation rental in New Jersey below. 

#1 – Start Studying

Whether you’re renting out your beach house for the first or hundredth time, there’s always something new to learn in the fast-paced vacation rental industry. Take the time to do some research on short-term rental rates, local laws and regulations, as well as real estate marketing. 

With the rise of COVID-19 infections, many renters have listed proper cleaning procedures as a top priority, and rightly so! As a vacation property owner, you probably already have an established cleaning routine, but does that include mitigation from virus threats? If not, consider updating your cleaning policies with CDC guidelines in mind. 

Shore Summer Rentals offers owners a plethora of resources and tools, including:

• Sample leases
• COVID-19 guidelines
• Cleaning checklists
• Inventory checklists

All this and more is available in the owner’s dashboard under the Owners Tools section. 

#2 – Decorate for Comfort & Style

It can be hard to not treat your beach house as a second home because, after all, that’s exactly what it is! But leaving behind remnants of your family life can make guests feel like they’re overstepping boundaries instead of vacationing. 

Decorate your vacation rental by focusing on comfort and style! Your interior design should feature neutral colors, beach-themed decor, open space, and a little touch of your personality.

It’s okay to splurge on high-quality furnishing and attractive amenities in order to give your guests the best possible experience. If they fall in love with your home, they’ll be more likely to return next year or recommend it to a friend. 

#3 – Invest in Amenities

What are some things that you can’t live without even when traveling?

Updated appliances? Home security equipment? WiFi? Your pets? Coffee?

Take this mindset and apply it to your beach house!

The right amenities can WOW potential guests and increase your bookings like never before. Do some research and determine which amenities you absolutely need and which you can consider upgrading down the line. 

#4 – Optimize Your Listing

For most of us, success doesn’t happen overnight. To make your vacation rental more attractive and, ultimately, increase your revenue, you’ll need to optimize your listing with some professional help. 

There are plenty of vacation rental services available on the marketplace, but not all of them have your best interests at heart. Apps like Airbnb and VRBO charge ridiculously high fees that force you to raise your rental prices in order to make a profit. Renters are educated and do not want to pay higher rates as well as booking fees and the NJ Shore Tax. That simply doesn’t fly at Shore Summer Rentals. We are a family-owned and operated business dedicated to your success and happiness! When you work with us, you have access to tons of add-ons designed to get your listing in front of the right audience. 

Plus, we offer professional photography coordination, social media postings, and other resources to help your rental bookings grow quickly. 

#5 – Get Feedback from Guests

Last but not least, don’t forget to ask those whose opinions matter the most!

Reach out to guests a few days after they’ve had a chance to settle back home, and ask them for honest feedback. What did they love about your beach house? What can you improve upon? Would they be willing to return or recommend the place to family, friends, or acquaintances? 

This feedback is an incredible opportunity to enhance your guest’s rental experience even further. Most renters will not book a home that does not have rental reviews.

Keep these tips in mind and employ any new strategies you’ve learned here today to increase your bookings.

For more information, don’t hesitate to contact us! We’ve helped owners with vacation rentals from North Wildwood, NJ, to Belmar, including surrounding areas, transform their beach houses into a revenue-generating business year-round.