Top 7 Tips for Better Return on Investment on Shore Summer Rentals!

With vacation rentals experiencing a slowdown nationwide this year, it's more important than ever to ensure that your listings stand out and that you're taking all the necessary steps to secure rental bookings. Here are some strategies to help you navigate through the challenging market:

✅ Calendar
Please update your calendar regularly. Keeping your availability calendar current is essential to maintaining your ranking. Failure to update your calendar may result in penalties affecting your listing's visibility and performance. We recommend updating your calendar at least once a month to ensure accuracy and avoid any negative impact on your ranking. Thank you for your cooperation in maintaining an up-to-date calendar for your property. >> Update your calender here.

✅ Rates
To ensure your property appears in traveler searches that include specific dates, it's essential to have an available rate for those periods. Failure to include rates may result in penalties affecting your property's visibility in search results. Make sure to provide rates for all relevant dates to maximize your property's exposure to potential guests. Thank you for your attention to this matter, as it helps maintain a positive experience for both hosts and travelers. >> Update your rates here.

✅ Reviews
Reviews play a crucial role in influencing travelers' booking decisions. Properties with one or more reviews are more likely to attract bookings, as travelers often rely on reviews to assess the quality of accommodations. To encourage reviews from past guests, visit your listing and click on "Write Review." Copy the URL link and send it to your previous guests, prompting them to share their feedback. Positive reviews can enhance your property's reputation and increase its appeal to potential guests. Thank you for actively seeking reviews to enhance your property's visibility and credibility.

✅ Upgrade Main Membership
If you're looking to boost your booking potential, selecting the right membership type can significantly impact your rental income. While opting for a cheaper membership might seem like a cost-saving measure upfront, it could actually result in a loss of several thousands of dollars in potential bookings. Ranking on the first page of our listings is crucial, as this is where most travelers click, similar to how Google search results function. While a basic listing may suffice in some cities, if you're not generating enough leads, we strongly advise upgrading.

Take the time to understand how our listing results are sorted and compare all aspects of our main membership types. By investing in a membership that offers enhanced visibility and features, you can increase your chances of securing bookings and maximizing your rental income. Don't hesitate to reach out if you need assistance or guidance in selecting the right membership type for your property. We're here to help you succeed in the vacation rental market. >> Compare our Main Memberships here.

 ✅ Utilize our Add-Ons
Our Add-Ons are strategically crafted to elevate your property's visibility and traffic, ultimately leading to increased rental income. Listings featuring Add-Ons consistently secure substantial bookings and revenue. Explore our range of Add-Ons designed to enhance your listing:

  • Top Ranking Spots: Secure prime positions in search results to capture maximum traveler attention.

  • Specials Pages: Highlight exclusive deals and promotions to attract more bookings.

  • Newsletter Blasts: Reach a wider audience through dedicated newsletters, showcasing your property to potential guests.

  • Social Media Blasts: Amplify your property's presence across social media platforms, engaging with travelers and driving traffic to your listing.

Unlock the full potential of your rental property by utilizing our Add-Ons. Elevate your visibility, attract more guests, and boost your rental income with these powerful marketing tools. >> View our Add-Ons here.

✅ Quality Photography
Crafting compelling titles and descriptions is crucial for attracting potential guests, but when it comes to showcasing your property, remember that "a picture is worth a thousand words!" Investing in professional photography and staging can significantly enhance your listing's appeal and attract more bookings.

Professional photographs capture the essence of your property, highlighting its best features and creating a positive first impression for potential guests. By staging your property effectively, you can create inviting and aspirational images that resonate with travelers and entice them to book.

Ensure that your photographs showcase each room in its best light, emphasizing key selling points such as stunning views, spacious living areas, and stylish decor. High-quality images that accurately represent your property will inspire confidence in potential guests and increase the likelihood of bookings.

Don't underestimate the power of visual content in the vacation rental market. Invest in professional photography and staging to elevate your listing and stand out from the competition. >> Contact us for our recommended real estate photographers.

✅ Follow-up with a call
Following up with a call can significantly increase your chances of securing a booking. Our research has revealed that personal contact, such as a phone call, is far more effective than email communication alone. When you take the initiative to reach out directly to potential renters, you demonstrate your commitment to providing exceptional service and can address any questions or concerns they may have more effectively.

By engaging in a conversation with potential renters, you have the opportunity to establish a rapport, build trust, and showcase the unique features and benefits of your property. Additionally, calling demonstrates your responsiveness and dedication to ensuring a positive booking experience, which can set you apart from competitors who rely solely on email communication.

Don't miss out on valuable bookings by neglecting to follow up with a call. Take proactive steps to connect with potential renters and increase your chances of securing bookings for your property.